Panasonic PR Readies for Impact at CES2024: Sustainability, Innovation, and the Pre-Con Process

In this episode, we follow Panasonic Corporate PR Center members Ren and Han on a business trip to Las Vegas as they prepare for a press conference at CES2024. The world’s most famous consumer technology trade show is known for attracting thousands of media members from around the globe, and the Panasonic PR team is eager to make an impact.

As the event approaches, the team is busy getting ready for their exhibit, which focuses on sustainability and innovation. This year, Panasonic made headlines with its carbon neutrality and circular economy initiatives. The company is determined to achieve Panasonic GREEN IMPACT through its latest technologies.

The theme of Panasonic’s exhibit at CES was centered around sustainability and innovation. Media members were curious about Panasonic’s initiatives and asked many questions during the event. One term that is frequently used in Japanese PR is “pre-con,” which refers to the preparation process leading up to a major event like CES. Ren and Han provide insights into what goes on during this crucial time and how the Panasonic PR team navigates through it.

Watch the video to learn more about Panasonic’s presence at CES and the impact they are making in the tech industry.