LinkedIn Testing TikTok-Style Short Video Feature for Enhanced User Experience

LinkedIn is currently testing a new feature that will allow users to view short videos in a format similar to TikTok. These videos will appear in the feed and will be organized in a new tab on the main interface. The platform already has sections such as ‘Home’, ‘My network’, ‘Messages’, ‘Jobs’, ‘Notifications’, and ‘User account settings’. The new ‘Video’ tab will showcase short vertical videos that users can scroll through.

The strategy director of the McKinney agency, Austin Null, confirmed the testing of this new feature in the mobile application. LinkedIn has also acknowledged the introduction of short videos on the platform to cater to users’ growing preference for videos as a medium for learning from professionals and experts. While LinkedIn has not disclosed details about how videos will be selected for users’ feeds, the platform is focusing on promoting videos as a valuable medium for user engagement.

This feature is currently in the testing phase, and the new ‘Video’ tab will be added to the navigation bar for easy access to short-format videos. In addition to this video feature, LinkedIn has also made strides in showcasing job listings and professional content. The platform’s focus on integrating various formats and features aims to enhance user experience and provide valuable resources for job seekers and professionals.