ByteDance Plays to Evade TikTok Ban with Social Media Influencers on Lemon8

ByteDance, the parent company of TikTok, is urging influencers to use its app Lemon8 in response to the ban on its popular social network. Lemon8, developed by Heliophilia and launched by ByteDance in 2020 as a photo-sharing platform with trend discovery features similar to Instagram, has seen an increase of 19% in users in March according to data from Apptopia collected by the New York Post.

This growth is attributed to the presence of influencers on Lemon8, with ByteDance reportedly paying them to use and promote the app. This strategy could be ByteDance’s way of circumventing the ban on TikTok in the United States, particularly in light of a bill in the House of Representatives that aims to ban TikTok unless ByteDance agrees to sell the platform.

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