Uniting under One Name: Seed World’s Global Connection through Brands

Seed World editors are excited about the recent changes to their brand, which has seen all their brands united under one name. Aimee Nelson, editor of Seed World U.S., believes that this change is a natural fit for all their brands and will bring more recognition and credibility to their sector. By unifying their brands, they aim to create a cohesive connection with their readers on a global scale.

Marc Zienkiewicz, senior editor of Seed World Canada, shared the same sentiment, stating that having everything under one umbrella gives the brand a global feel. With just a click of a button, he can access information from the entire global seed sector spanning across countries and continents.

Marcel Bruins, editorial director of Seed World Europe, expressed his excitement about having everything under one big banner now. He mentioned that while they were already a big family, it wasn’t always clear to their audience. However, with the brands now under one big banner and platform, the brand feels more unified and connected.

Elena Mansur O’Dowd, the associate editor of Seed World LATAM discussed the importance of connectivity within the agricultural world. She stated that all stakeholders in the region need to feel like they are part of the conversation and be able to give their perspective and comments. With the agricultural world being so interconnected, it’s crucial for everyone to be involved.

Madeleine Baerg, director of content emphasized the significance of connecting editors, geographies and regions within the sector. She highlighted that while