The Rise of Productivity and Work Management Apps: A Study by SplitMetrics

According to a recent study by SplitMetrics, smartphones have become an essential tool for organizing work and managing daily tasks. The report reveals that Microsoft’s LinkedIn leads the business category with 1.5 billion lifetime downloads, followed by other popular apps such as Zoom, Microsoft Teams, OfficeSuite, and Indeed.

In the productivity category, Google dominates with apps like Google Drive, Google Calendar, Microsoft OneDrive, Google Assistant, and Google Keep. These apps have received billions of downloads over their lifetime. Moreover, the study highlights the apps that have shown significant growth year-over-year, including Lopay, Etsy Seller, JobSwipe, Parcel Tracking, Shopify, PDF Reader, Notepad, All Document Reader, Google Tasks, and Link to Windows.

Thomas Kriebernegg of SplitMetrics explains that the popularity of productivity and work management apps is on the rise due to the growing demand for easy-to-use and feature-rich business and productivity tools. With the increase in on-demand services and remote work opportunities available through mobile entrepreneurship platforms like Uber Eats or DoorDash delivery services , there is now a need for efficient tools to manage these activities effectively. While acquiring users in the business category may be costly , high engagement levels present a significant market opportunity for developers .