Sidemen Join Forces with New World Foods to Launch Healthy Meat Snack Range: SIDES

New World Foods, under Valeo Foods Group, has unveiled SIDES, the first of a series of products created in partnership with the popular YouTube group, the Sidemen. These high-protein, low-calorie meat snacks come in three flavors – Buffalo Chicken, Chipotle Steak, and Korean BBQ Steak. Inspired by the Sidemen’s chicken shops that are expanding across the UK, SIDES aims to provide consumers with a healthy snacking option to alternatives to high-calorie and high-sugar snacks available in the market.

The idea behind SIDES is to combine the success of New World Food’s Wild West Steak Strip ambient range with the massive appeal of the Sidemen. The Sidemen, consisting of popular YouTube personalities like KSI, Miniminter, Zerkaa and others have a combined subscriber reach of over 150 million. They have ventured into FMCG space with their new SIDES healthy snacking products being a key part of their global growth strategy.

James Newitt, CEO of New World Foods expressed his excitement about launching three SIDES flavors. He is eager to see how customers respond to these innovative products that aim to provide both existing and new meat snacking consumers with a healthy alternative.

Robin Mehta, CEO of SIDES highlighted the unique flavor profiles of their sauces which have been combined with expertise from Wild West Brand to create an exceptional meat snack range with potential for growth not just in UK but also internationally.

Ethan ‘Behzinga’ Payne mentioned his excitement about seeing people enjoy freshly cooked fried chicken at SIDES restaurants and expanding into retail space with these healthy snacking options.

Overall, SIDES represents a significant step forward in providing consumers with healthier meat snacking options while still satisfying their cravings for delicious and flavorful food.