Formula 1 Fans Escape the Traffic to Indulge in Lorna’s Famous Conch Soup: How Businesses Survive and Thrive During Stadium Events
Lorna’s Caribbean and American Grill is getting ready for the arrival of Formula 1 to Miami Gardens. Owner Matari Bodei has announced that they will only be serving their famous conch soup on Saturdays, which has become very popular in the area. Despite the expected crowd of 600,000 people, customers are willing to navigate the traffic to get a taste of the soup.
On a busy Saturday, Bodei received about 50 orders for the conch soup, which significantly boosted their business by about 20%. Neighboring businesses like Classy Girl Beauty Supply, owned by Hassan Sam, tend to lose thousands of dollars in sales during Formula 1 events due to the traffic deterring their regular customers. However, loyal customers like Junior Correa still make the effort to grab a soup to go and enjoy the race at home.
The proximity to the race event benefits businesses like Lorna’s as they attract customers before, during, and after the event. Bodei sees any stadium event as an opportunity to boost sales and bring in new customers. The CBS Miami team, a group of experienced journalists, covers stories like this one on CBSMiami.com.
