Empowering Sustainable Living: Electrolux Unveils EcoLine Hub at 2024 Fuorisalone Event
In Milan, during the 2024 Fuorisalone event, Electrolux Group unveiled its new Electrolux EcoLine Hub. The innovative space is designed to promote environmental awareness and encourage sustainable living. Located in the Biblioteca degli Alberi Milano (BAM), a green hub in Portanuova, Italy’s first neighborhood recognized for its double sustainability certification, the hub is open to the public from April 16th to 21st during the Salone del Mobile.
The Electrolux EcoLine Hub serves as a focal point for individuals who want to contribute to a greener future. Through this space, visitors can learn about the benefits of sustainability and discover how everyday actions and decisions within the home can have a significant impact on the environment. The hub is an excellent catalyst for change, inviting visitors to explore innovative solutions for more eco-friendly living.
The design of the hub reflects Electrolux’s commitment to sustainability, with mirrored walls and a warm atmosphere that create an inspiring environment. The space is divided into two main thematic areas: Taste and Care. In Taste, visitors can explore how energy-efficient steam ovens and other appliances contribute to sustainability in their kitchens. In Care, they can learn about eco-friendly fridge-freezers and washing machines that use less water and energy without compromising performance.
In addition to showcasing sustainable products and technologies, the Electrolux EcoLine Hub aims to inspire visitors to take action in favor of the environment. Interactive experiences such as the AWorld application for calculating carbon footprint and a collaboration with Erion WEEE for recycling electronic waste promote circular economy mindset. By providing valuable resources on sustainable living practices, the hub empowers individuals to make positive changes that benefit both people and planet.
Overall, the Electrolux EcoLine Hub is an excellent example of how companies can lead by example when it comes to environmental awareness and sustainability initiatives. By educating consumers about how they can make small changes at home that have big impacts on the environment, companies like Electrolux are helping us build a greener future together.
