Disney, Warner Bros. Announce Innovative Streaming Bundle Service: Unleash Entertainment with Disney+, Hulu and Max!
Disney and Warner Bros. Discovery have announced a new streaming bundle service that includes Disney+, Hulu, and Max. This innovative service is set to launch this summer, providing subscribers with access to a diverse range of content under one roof.
In a press release on Wednesday, the companies introduced the streaming bundle service as a modern twist on traditional cable packages. By combining brands like ABC, FX, Food Network, Marvel, HGTV, and CNN, this bundle aims to offer viewers an extensive library of entertainment options all in one place.
Joe Earley, president of direct-to-consumer at Disney Entertainment expressed excitement about the partnership and emphasized that subscribers will have access to blockbuster films, original content and a vast library of entertainment options through this new bundle. The streaming bundle will offer both ad-supported and ad-free plans when it launches later this summer.
Disney already offers streamers bundle packages such as the Disney Bundle Trio Basic plan which includes Disney+, Hulu and ESPN+ with ads for $14.99 per month. Pricing for the new bundle will vary based on the plan viewers choose. Since acquiring a majority stake in Hulu in 2019, Disney has been integrating the streaming service into its broader entertainment portfolio eventually taking full control of Hulu in November 2023.
During an earnings report, Disney highlighted its streaming app’s performance projecting that Disney+ will turn a profit for the first time in the fourth quarter. Streaming losses have significantly decreased from $659 million to $18 million compared to the previous year showcasing the growing success of Disney’s streaming services.
