XYST Nature & Science Skin Care unveils new brand Logo and Packaging in strategic rebranding effort

XYST Nature & Science Skin Care Unveils New Logo as Part of Sustainability and Growth Strategy

XYST Nature & Science Skin Care, a 100% vegan and cruelty-free brand, has recently unveiled its new logo as part of a larger strategy to increase sustainability, become a leading skincare brand in India, and establish deeper connections with consumers. The rebranding initiative aims to highlight the brand’s reputation for offering premium organic products that are supported by scientific research.

Gunjan Agarwal, the co-founder of XYST Nature & Science Skin Care, emphasized that the new logo and branding reflect the core values that drive XYST’s mission to provide superior and safe products to consumers at an affordable price point. The dark green color of the logo represents the brand’s eco-friendly approach and dedication to producing toxin-free products like Cica and Hemp.

XYST is well-known for its derma-certified skincare products, which have been rigorously tested on 12 participants for eight days. With an incredibly low irritation score of 0.03% – well below the 0.5% benchmark in India – this value is proudly displayed on all XYST products to showcase their commitment to safe and effective skincare.

The new logo signifies XYST’s strategic shift towards engaging a diverse consumer base throughout India, with a clear aim for growth in the market. By emphasizing its position as a top skincare brand in India, the rebranding effort aims to reinforce the brand’s identity and values to attract new customers. The redesigned digital platforms and websites featuring premium designs and imagery reflect the brand’s evolution.

In response to high demand and strategic hires, XYST is preparing to launch new hair care products in the next quarter. The rebranding effort is just the beginning of the brand’s plans for national and international expansion, with Gunjan Agarwal stating that their ultimate goal is to achieve 100 Crore revenue within the next three years through this rebranding effort.

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