World’s Best Ribeye Steak Hails from Southland

Last week, The Pure South Handpicked 55 Day Aged Beef was named the best grass-fed steak and ribeye steak at the World Steak Challenge in London. This beef, sourced from Alliance Group’s Pukeuri plant in Oamaru and aged in a vacuum bag for up to 55 days, was one of six winners in the global contest.

Shane Kingston, general manager sales and marketing at Alliance Group, expressed his pride in the recognition given to their farmers. He said, “These awards highlight the dedication and hard work our farmers put in day in and day out to raise the best grass-fed red meat in the world.”

The ribeye steak, which costs around $25 for 500g, is particularly notable for its tenderness and flavor. According to Kingston, it has “unprecedented” levels of tenderness and a “robust, zesty, buttery, and creamy flavour that gives it a deeply satisfying savory presence.”