In recent years, Walmart has been gaining ground in the e-commerce industry with its growing number of members who are placing smaller orders more frequently. This shift is aligning with customers’ increasing desire for convenience and delivery options over pickup. While Walmart shoppers still tend to spend more per transaction than Amazon shoppers, they are starting to resemble their counterparts by placing orders of just one or two items.
Walmart’s CFO revealed that Walmart+ members, who spend twice as much, are driving this change in behavior. By analyzing the types of items in customers’ baskets, Walmart is able to gain valuable insights into their shopping habits and preferences. This allows them to better understand their customers’ intentions and provide a more personalized shopping experience.
According to Walmart’s CEO, it takes the average shopper four orders to fully embrace delivery, after which there is increased usage and frequency. This suggests that customers’ shopping behavior changes over time and highlights the importance of convenience in the shopping experience. As e-commerce continues to grow, retailers must adapt to meet the changing needs and preferences of their customers in order to remain competitive.
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