Vera Bradley’s AI-Powered Sourcing: Leading the Industry towards Sustainability and Transparency

Vera Bradley, a lifestyle brand known for its bags and luggage, is incorporating artificial intelligence-powered technology into its supply chain to enhance transparency around sourcing. The company has partnered with product traceability company Tustrace to achieve its ESG (environmental, social, and governance) goals.

In 2019, Vera Bradley acquired a 75% interest in Pura Vida, a brand based in La Jolla, California. However, the company’s focus remains on its flagship brand, Vera Bradley. The implementation of AI technology in the supply chain increases transparency by automating processes that were previously time-consuming and prone to errors. This technology also allows for the translation of documents in over 100 languages.

The commitment to responsible sourcing is at the forefront of Vera Bradley’s operations. Ayfer Yarcich, the director of global sourcing at Vera Bradley, emphasizes this dedication to ethical and sustainable practices. Yarcich notes that mapping the supply chain and collecting purchase order data are critical steps towards creating a transparent and forced labor-free supply chain.

Vera Bradley aims to set a new standard in responsible and sustainable business practices by integrating AI technology into its supply chain management. By leading the industry towards a more ethical and sustainable future, the company is demonstrating its commitment to ESG commitments and ensuring that consumers can shop with confidence knowing that their purchases support responsible practices.

Overall, Vera Bradley’s commitment to transparency and ethical sourcing sets it apart from other brands in the fashion industry. With AI-powered technology at its disposal, this company is making strides towards a more sustainable future while maintaining its focus on quality products and exceptional customer service.