Unveiling Google’s Latest Resource for Promoting Local Enterprises on Small Business Saturday

Google has recently introduced a new small business filter for search and maps, making it easier for shoppers to find products offered online by local retailers that are classified as small businesses. This includes e-commerce brands, local businesses, and sellers from marketplaces like Etsy and eBay. The survey conducted by Google in May 2023 found that 84% of people support local and/or small businesses.

To find a small business on Google, customers can look for the “small business” filter when shopping on desktop or mobile or select the filter on “maps” on mobile when looking for local businesses. Small businesses can add the “small business” attribute to their listings in early November, and the filter will be available year-round through the filter panel on Search.

Google is also highlighting its “deals destination” and offering a “shop deals” feature online. Additionally, Google’s Search Generative Experience (SGE) brings generative AI capabilities into search to help customers shop, and a virtual try-on tool and photorealistic image feature will be available in December.

For further updates, customers can contact consumer reporter Betty Lin-Fisher via email at [blinfisher@USATODAY.com](mailto:blinfisher@USATODAY.com) or follow her on Twitter, Facebook, or Instagram @blinfisher.