New Jersey Poll: Business Community Optimistic about State’s Potential World Cup Benefits

Unprecedented Anticipation: New Jersey Prepares for 2026 World Cup Hosting

The anticipation surrounding the 2026 World Cup being held in New Jersey remains high, even though the event is more than two years away. Six weeks ago, it was announced that the state will host the final match, making it a topic of discussion at the ReNew Jersey Business Summit & Expo in Atlantic City. An unscientific poll conducted during the event showed that nearly two-thirds of respondents view this news as the most significant story of 2024, surpassing other options such as the proposed Corporate Transit Fund and the first lady’s effort to earn a U.S. Senate seat.

While hosting such a major sporting event can bring exposure to the state, it does not necessarily guarantee a significant financial gain. Despite this, many survey respondents believe that New Jersey will benefit greatly from hosting the World Cup. Many expressed optimism about the potential economic impact of the event and emphasized the importance of doing it right to maximize benefits.

However, despite their optimism about their state benefiting from hosting the World Cup, many surveyed do not believe that their own businesses or organizations will personally profit from it. Nearly half of those surveyed indicated that they do not expect their organizations to benefit on a personal level from hosting this major sporting event in their state.

Lauren LaRusso, head of NY/NJ Host Committee for New Jersey, spoke at length about her committee’s goal of ensuring that every region in South Jersey benefits from hosting this global tournament. She explained that while some may think of just Meadowlands area and New York City region when thinking about its impact but she believes otherwise; The World Cup has much broader implications which will reach beyond these areas and bring new investments and developments into places never explored before for mega-sporting events.

The excitement around this prestigious soccer tournament continues to build with more than two years left until kickoff!

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