MKTG 0003: Mastering Influence – A Blend of Art and Science

Unlocking the Power of Persuasion: A Course on Influence Techniques and Strategies

The course “The Art and Science of Influence” is an exploration into the world of persuasion that shapes our everyday lives. Whether it’s governments, corporations, social groups, or individuals, everyone engages in persuasive efforts. This course offers a comprehensive look at influence techniques, focusing on modern theories and ways to present ideas persuasively.

Starting with the basics of negotiations, students will progress to explore the complex relationship between attitudes and behaviors. They will learn about cognitive and emotional biases and be equipped with a toolbox of science-based persuasion techniques. Students will gain practical tactics in areas such as data visualization, communicating numbers, and persuasive writing.

Upon completing this course, students will be able to understand persuasion theories, create persuasive messages based on theory and research, explain why persuasion techniques work or fail using relevant theory and research, and incorporate class materials into the creation of a knowledgeable persuasive campaign.

The Wharton Pre-baccalaureate Program is an academically intensive opportunity for exceptional high school juniors and seniors to enroll in Wharton online courses. Participants will learn from Wharton instructors, earn a Wharton transcript, and earn college credit for each course completed. With six sessions to choose from and built-in academic support, students are encouraged to explore the depth and breadth of Wharton’s business education curriculum with flexibility, guidance

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