In recent years, the adoption of artificial intelligence (AI) in marketing and advertising has become increasingly important. This technology is revolutionizing the way businesses approach consumer behavior and online experiences. A study commissioned by Google revealed that a majority of Peruvians believe that AI will enhance communication, advertising, and browsing experiences.
The IA Connect event, conducted by an American firm, showcased the latest advancements in AI for advertising solutions. The event featured presentations by national and international executives who shed light on the potential of AI to transform consumer behavior and enhance online experiences. Edgardo Frías, general director of Google Peru and Chile, emphasized the positive role of AI as an ally of human talent rather than a replacement.
Frías highlighted the importance of having a clear strategy and business objectives before integrating AI tools into marketing and advertising departments. He also mentioned the growing interest among companies to engage advertising strategy services that utilize AI technology. Moreover, he discussed the increasing integration of AI tools in educational institutions to train students and encourage critical thinking and interpretation skills.
In terms of the new profile of Peruvian marketing and advertising students, Frías emphasized the need for individuals with a thirst for learning and curiosity about new technologies. He encouraged continuous learning and exploration of AI solutions to adapt and excel in various roles across different industries. Additionally, Frías shared insights on Google’s initiatives to offer career certificates and scholarships to individuals seeking to acquire new skills in the evolving landscape shaped by artificial intelligence.
Overall, it is clear that AI is becoming an essential tool for marketing departments worldwide. With its ability to support creative asset production, data-based measurement, media strategy optimization, and maximizing campaign impact, businesses can leverage this technology to drive growth and improve ROI.
The Catawba Science Center is set to launch a new exhibit on July 10th called…
The killing of a 21-year-old woman on Tuesday in northeast Austin has brought to light…
The national debt was a major topic of discussion during the CNN presidential debate, with…
In 2024, President Joe Biden had a poor performance at the first debate against Donald…
Due to continuous rain at I-94 EMR Speedway, the World of Outlaws CASE Construction Equipment…
Delaware recently passed two bills that set penalties for the use of deep fakes, marking…