Under Armour Takes on the Sports Industry with Fashion-Forward Autumn/Winter 2025 Collection

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Under Armour is challenging the status quo in the sportswear industry with its focus on training compression tops and shorts. Despite facing leadership changes and financial difficulties in the past, Under Armour is now looking to capture market share with a new fashion-forward product vision for Autumn/Winter 2025, targeting Generation Z. With this innovative approach to sports apparel, Under Armour is poised to become a major player in the industry.