The demand for leather tote bags has skyrocketed, with a 300% increase in searches on Net-a-Porter according to market director Libby Page. This surge signifies a growing preference for larger, utilitarian-style bags. The tote bag market is projected to be worth $3.6 billion by 2030, underscoring the popularity of this versatile accessory.
As luxury totes become more popular, there are concerns about their sustainability in the market. However, Euromonitor International’s head of luxury goods, Fflur Roberts, believes that luxury totes still serve a purpose and meet the needs of changing lifestyles. These totes can hold everything needed for hybrid lifestyles and also serve as aspirational products.
Gabriel Rylka, founder of luxury fashion resale platform Break Archive, notes an increase in demand for larger tote bags. Practicality and utility are becoming more important factors in fashion as people shift away from micro-trends towards comfort and everyday use. Historically, totes have been seen as low-ticket items for gym and shopping use. However, the rise of luxury tote options has challenged this perception, presenting the tote as a statement piece that is viewed as more than just practical accessories but as fashion-forward items.