This week’s martech highlight showcases Siteimprove’s innovative generative AI features and Iterate.ai’s new interplay app-coder. Eric Sandberg, Managing Director at Dynata, shares his marketing insights on how programmatic ad tech enables marketers to efficiently target their media to specific audience segments.
In the MarTech QnA section, Celia Fleischaker, Chief Marketing Officer at isolved, discusses the opportunity for CMOs to provide value to the business through technology. She highlights the importance of intent data in understanding customer interests and leveraging that information to drive programs across the organization.
This week’s martech articles cover a range of topics including B2B lead nurturing, creator-driven marketing, and customer marketing. The latest episodes of The SalesStar Podcast feature discussions on optimizing customer journeys, building end-to-end digital campaigns, and utilizing email signatures to drive marketing and sales efforts.
Overall, this week’s martech highlight provides valuable insights into the latest trends and technologies in the marketing and technology space.