The Glenlivet Implements Blockchain Technology for 50-Year-Old Whisky Collection Sales

The Glenlivet Unveils Rare Single Malt Whisky Collection on Blockchain-Enabled Marketplace

In 1974, a single malt whisky was first laid to rest at the Speyside distillery, marked for maturation in a bourbon barrel before being transferred to refill hogshead. This year, on the 200th anniversary of the distillery, twelve rare bottles will be released on a blockchain-enabled marketplace. Each bottle is priced at €40,000 (£34,000) plus VAT and represents one of the twelve essential elements that underpin The Glenlivet.

The Glenlivet used artificial intelligence to create unique labels for each of the twelve bottles in this collection. These bottles will go on sale on February 21st, and the whisky will be bottled this summer to celebrate the milestone anniversary.

Kevin Balmforth, a cask expert at The Glenlivet, described the whisky as “a liquid of remarkable depth and character.” As they commemorate two centuries of The Glenlivet, this ultra-rare collection offers whisky enthusiasts worldwide an opportunity to explore the evolution of luxury investments.

The Whisky Exchange has created a new marketplace for this exclusive release. Purchasers via The Whisky Exchange Cabinet will receive a transferable digital certificate that provides irrefutable proof of ownership. This aims to provide greater traceability and security when selling rare single malt whiskies.

Owners of these bottles will receive a digital certificate upon purchase along with access to 5cl samples of the rare whisky at 48, 49 and 50 years old plus a full bottle upon release this summer. In 2021, an 80-year-old whisky from The Glenlivet was auctioned for a record HK$1.5m (£150,000). This highlights the growing demand for rare and valuable spirits in today’s marketplace.

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