Tesla offers one-month trial of driver-assist technology for customers.

Tesla’s One-Month Trial of Full Self-Driving Feature: Addressing Safety Concerns and Boosting Sales

In a bid to boost sales and engagement with its driver-assist technology, Tesla CEO Elon Musk has announced a one-month trial of the company’s Full Self-Driving (FSD) feature for both existing and new customers in the United States. This move comes as Tesla faces pressure on sales and margins due to price competition and declining demand.

FSD is an add-on feature priced at $12,000 that allows vehicles to navigate city streets with limited driver input. However, despite Tesla referring to its driver-assisting systems as Autopilot and Full Self-Driving, the company emphasizes that these features do not make their vehicles autonomous and still require active driver supervision.

Tesla staff are now required to provide demonstrations of FSD to new buyers and owners of serviced vehicles. The company has faced criticism for failing to deliver on its promise of achieving full autonomy, leading to regulatory scrutiny over the safety and marketing of Tesla’s driver assistant software.

To address concerns about safety, Tesla recalled nearly all of its 2 million vehicles on US roads last year to install new safeguards. This recall was seen as a strategic move by Tesla to boost sales and engagement with its self-driving systems amid ongoing challenges in the electric vehicle market.

The one-month trial offer is available on new sales of Tesla models X, S, and Y according to the company’s website. It is seen as a strategic move by Tesla to boost sales and engagement with its FSD feature amid ongoing challenges in the electric vehicle market.

In addition, Tesla is facing increased regulatory scrutiny related to its self-driving systems in both the United States and some European countries. The company has been criticized for not delivering fully autonomous vehicles despite advertising them as such. As a result, regulators have questioned whether it is safe for consumers to use FSD without fully autonomous driving capabilities.

Overall, this trial offer represents a significant opportunity for Tesla to prove that FSD can enhance driving experience while also addressing safety concerns related to self-driving technology.

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