Customers to receive one month trial of Tesla’s driver-assist technology, announces Reuters

Tesla Offers One-Month Trial of Full Self-Driving Technology Amid Pressure on Sales and Margins

Tesla is currently offering its customers in the United States a one-month trial of its Full Self-Driving (FSD) technology, according to CEO Elon Musk and the company’s website. This comes as Tesla faces pressure on sales and margins due to price competition and softening demand. In addition, Tesla staff are required to give demonstrations of FSD to new buyers and owners of serviced vehicles, according to emails verified by a Tesla source.

Tesla’s FSD is an add-on priced at $12,000 that allows vehicles to navigate city streets. Although Tesla refers to its driver-assisting systems as Autopilot and Full Self-Driving, it emphasizes that these features do not make its vehicles autonomous and still require active driver supervision. Despite years of promises from Musk regarding achieving full autonomy, Tesla’s driver assistant software is being closely scrutinized for safety and marketing compliance by regulatory agencies.

This trial will be offered on new sales of Tesla models X, S, and Y. The move comes as Tesla has been engaged in a price war with rivals for over a year now which has impacted the company’s margins. Additionally, the company has warned of lower sales growth this year as it focuses on production of its next-generation EV, codenamed “Redwood.”

Tesla has also had to recall nearly all of its 2 million vehicles on US roads in December to install new safeguards. This action reflects the company’s commitment to addressing safety concerns and improving the performance of its self-driving systems.

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