PAR, Inc. (PAR), a leading global restaurant technology company and provider of unified commerce solutions for enterprise restaurants, has recently announced the integration of MENU Link with Grubhub, a major online and mobile food ordering and delivery platform. MENU Link is PAR’s marketplace order management system and part of the PAR MENU ecosystem.
Building on PAR and Grubhub’s existing partnership, MENU Link automatically syncs menu items, pricing and other order information between PAR Brink POS® and Grubhub. The marketplace order management solution sends incoming orders directly to the restaurant’s kitchen without staff needing to manually enter them, reducing errors, saving time and providing restaurant managers with robust reporting on all Grubhub orders.
With this integration, restaurants can now easily manage Grubhub delivery and pickup orders directly within PAR Brink POS, streamlining operations for kitchen and front-of-house staff. This feature eliminates confusion, costly errors and duplicative work that often comes with managing multiple tablets from various delivery services.
“How people experience food has drastically changed — especially among millennials and Gen Z — with the surge in delivery services,” said Savneet Singh, CEO of PAR. “While delivery provides diners with seamless ordering, it also creates ‘tablet hell’ for restaurants juggling multiple apps.” He added, “Together with GrubHub