Super Bowl LVIII made history in various ways, but from the NFL’s perspective, the most important way was that it was the most-watched telecast in the history of the medium. According to the league, 123.4 million on average watched the 49ers-Chiefs game across all platforms including CBS, Paramount+, Nickelodeon, Univision, and CBS Sports and NFL digital properties, including NFL+. This was a seven-percent increase over last year’s record of 115.1 million.
More than 200 million people watched at least some of the game, which raises an interesting question: what were they doing during the Super Bowl? With 340 million Americans as of this month, it seems that not everyone was tuning in to watch the big game. Despite this fact, Super Bowl LVIII remains a significant achievement for both the NFL and television viewership as a whole.