Spotify experiments with video-based educational courses in new content format

Spotify Expands into the Education Space: New Video-Based Courses Now Available in UK

Spotify is currently testing a new content option with UK users, allowing them to purchase video-based courses on various topics such as music creation, business, and healthy living. The platform already offers access to music, podcasts, and audiobooks, with new subscription options being introduced in the US like audiobooks.

Spotify is continuously working to provide new experiences and types of content to its users. The platform has recently partnered with educational technology companies like BBC Maestro, PLAYvirtuoso, Skillshare, and Thinkific to create video-based courses categorized into themes such as music, creativity, business, and health. Users can access two lessons per course for free as part of the test in the UK, with the option to purchase full access to all lessons on the platform’s website.

The video-based courses will be available on both desktop and mobile versions of Spotify, allowing users to explore and purchase courses in various categories. With video-based learning courses, Spotify aims to offer educational creators a new audience to access their video content. Approximately half of Spotify Premium subscribers have consumed podcasts with educational or self-help topics, indicating a strong interest in educational content among users.

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