Stephanie Latimer, the owner of a floral shop in Grinnell, has noticed a slight decline in Valentine’s Day purchases this year. She attributes this change to people looking to save money and opting for smaller, more compact flower bouquets instead of the larger, more expensive options like one or two dozen red roses. In addition, customers are adding on balloons to go with their smaller purchases.
The National Alliance of Florists Association is an organization that Latimer is involved in, and she has observed similar purchasing trends in other states. Despite the decline in sales, business is expected to peak today and tomorrow with the shop typically being full of people and the phones ringing off the hook. However, if not, there are still plenty of online orders coming in through the shoppable website.
Latimer believes that many people may have shifted their focus to Valentine’s Day gifts after the conclusion of the football season on Sunday. She feels these trends are not unique to the Midwest but are being observed across the United States. Overall, despite changes in consumer behavior, Latimer remains optimistic about her business during Valentine’s Day and looks forward to seeing an increase in sales soon.