Carleton Athletics Introduces New Sideline Store in Collaboration with BSN Sports for Fans

Sideline Store Launches: Carleton Athletics Partners with BSN Sports to Enhance Fan Experience

Carleton Athletics is thrilled to announce the launch of their new online Sideline Store in partnership with BSN Sports, the official provider of Under Armour apparel for Carleton varsity teams. This exciting new venture provides fans with 24-hour access to purchase Carleton Athletics apparel and show their support for the Maize and Blue.

Director of Athletics Gerald Young expressed his enthusiasm about this new partnership and the opportunity for alumni and fans to continue supporting student-athletes through the store. “We’re thrilled to be partnering with BSN Sports to offer our fans an even greater way to support our varsity teams,” said Young. “With a wide range of major brands in athletics and various designs to choose from, we believe this online store will be a huge hit among our fan base.”

In addition to Under Armour products, the Sideline Store features a variety of other major brands in athletics, including Nike, Travis Matthew, New Era, The North Face, and more. Fans can also select from various designs, including general and sport-specific artwork. For a limited time, fans can enjoy a 20% discount on all purchases using the code SPIRIT20.

BSN Sports is the leading marketer, manufacturer, and distributor of sporting goods apparel and equipment, and is a division of Varsity Brands. With a focus on providing game-changing solutions and promoting participation in team sports, BSN SPORTS has been serving over 100,000 institutional and team sports customers since 1972. Fans can visit for more information about the company and its offerings.

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