SeenThis, a streaming tech platform, has partnered with Integral Ad Science (IAS) to offer video metric validation. With IAS on the platform, marketers can now accurately measure the metrics of their campaigns and creative. This certification ensures that advertisers are confident that their ads are being seen by real people.
Jesper Benon, CEO of SeenThis, stated: “This video certification is an important milestone in our quest for stronger accountability and transparency in the digital ecosystem. IAS shares many of our goals and values, including analyzing the worth of digital advertising placements while addressing issues such as fraud, viewability, brand risk, and media quality.”
Csaba Szabo, EMEA managing director at IAS added: “Advertisers must have full control over their digital media campaigns with granular insights that provide better measurement. With partners like SeenThis, we can offer marketers greater transparency and actionable data to deliver results for their campaigns.”
SeenThis’ technology aims to reduce emissions by minimizing the amount of data wasted when serving an ad. It only streams content when it is in view to improve efficiency and reduce waste.