Tourism boosts Sacramento’s economy

Sacramento and Placer County’s Tourism Industry Surges to New Heights with Revenue of $150 Billion and Hotel Room Nights

The tourism industry in California reached new heights last year with revenue exceeding $150 billion. This increase was largely due to the influx of tourists attending events in Sacramento, which boosted the local economy by over $4 billion, according to Visit Sacramento CEO Mike Testa.

Historically, visitors flocked to Sacramento to see the state capitol and gold rush history. However, today there is a wide range of events attracting visitors, including conventions, music festivals, and food events. Testa credits the focus on food and music fans for the increase in hotel room nights generated by Visit Sacramento in 2023, their highest number yet.

Placer County is also diversifying its tourism offerings by hosting sports tournaments, drawing in competitors from out of state for events like volleyball, basketball, and quadball. These tournaments bring in thousands of people daily and provide a significant economic boost to the region.

Both Sacramento and Placer County recognize that they need more tourism infrastructure to host larger events and further grow their revenue. The lack of sufficient hotel rooms and facilities limits their capacity to attract bigger events and continue to thrive in the tourism industry.

Despite these challenges, major events such as the Aftershock rock festival and GoldenSky country music festival continue to draw massive crowds and contribute significantly to Sacramento’s thriving tourism scene. By investing in additional resources for tourism infrastructure, both cities hope to maintain their upward trajectory towards continued growth in revenue and prosperity.

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