Amazon has announced that it will exclusively stream one NFL playoff game on its Prime Video platform. This follows closely behind NBCUniversal’s Peacock, which streamed an NFL playoff game for the first time ever on January 13. The December 28 matchup between the Cleveland Browns and Houston Texans drew in an average of 29.2 million viewers.
Different reports suggest that Amazon experienced a 24% year-over-year increase in total viewership for Thursday Night Football. However, the NFL has declined to comment and Amazon has not responded to inquiries about the specifics of their streaming agreement.
The news of Amazon’s deal with the NFL comes as more and more platforms are vying for exclusive rights to stream live sports events. With a growing number of viewers turning to streaming services for their entertainment needs, it’s likely that we will see more partnerships like this in the future.