Revolutionizing Filmmaking: The Rise of AI-Powered Video Tools in Hollywood

In recent weeks, Sam Altman, the CEO of OpenAI, has been making efforts to win over movie studios with Sora, the company’s latest video-generating tool. According to the Financial Times, Altman has had meetings with Hollywood executives in an attempt to convince them to use the tool in their productions. While some studios have expressed interest in Sora, no formal agreements have been made yet.

Sora was unveiled by OpenAI in February and has already garnered attention for its ability to create realistic videos based on user prompts. The tool can also include complex scenes with multiple characters and specific types of motion. It is not yet available to the public, but it has the potential to revolutionize the film industry.

Despite concerns about the impact of AI on creative industries, some filmmakers like Tyler Perry have expressed excitement about tools like Sora. Other companies are also working on similar text-to-video tools, such as Google-backed startup Runway, Meta’s Emu Video, and Google’s Lumiere.

In addition to its work with movie studios, OpenAI has also struck a global deal with Axel Springer, the parent company of Business Insider. This collaboration allows OpenAI to train AI models on Springer’s media brands’ reporting. This could lead to further advancements in AI technology and its use in various industries beyond entertainment.

Overall, Sora represents a new frontier for filmmaking and is likely to be a game-changer in the industry if adopted by more studios.