G2, a B2B software review website, has partnered with TechTarget, Inc., a provider of B2B technology purchase intent data and marketing services. Through this partnership, the companies will offer audiences contextually relevant content experiences that combine TechTarget’s independent editorial content with G2’s user-generated insights. This new content solution called G2 TechBlend will blend TechTarget’s editorial content with insights, news, and trend analysis from G2. Additionally, the TechTarget website will feature new site features, including access to over 2.4 million peer reviews from the G2 marketplace.
According to Rebecca Kitchens, President of TechTarget, today’s B2B tech buyers are relying on trusted online sources to educate themselves on specific solutions for their organizations. The partnership between TechTarget and G2 aims to provide valuable content experiences and traffic sources for self-service buyers at every stage of their research process. By combining their audiences, the companies hope to bring insights that better serve the needs of B2B tech buyers.
This partnership closely follows TechTarget’s acquisition of Informa Tech’s digital businesses. By absorbing these digital businesses, TechTarget aims to establish a global platform in B2B data and market access. With this new platform in place, tech buyers can trust that they are getting accurate and up-to-date information about the latest technologies and solutions in the industry.