rEvolution Sports Marketing Group is excited to announce the launch of its soccer-specific division, rEv United, in anticipation of the 2026 FIFA World Cup. As a Chicago-based firm with extensive experience in the soccer industry, having worked with MLS, FIFA, and Concacaf, they are well-positioned to take advantage of this opportunity.
One of the leaders of rEv United will be rEvolution SVP Bruce Bundrant. With experience from working at Relevent Sports Group, AS Monaco, Liverpool, and DC United, Bundrant is ready to bring his expertise to this new venture. According to him, the agency plans to make several new hires focused on soccer as part of the formation of the new division.
The soccer landscape is complex and cluttered, but rEvolution sees an opportunity to expand its business by serving both soccer properties and brands. By helping brands navigate through this complex terrain, they can position themselves for success during the World Cup and beyond.
As marketing agencies prepare for the impact of the 2026 World Cup in less than three years, international agencies are establishing their presence in the U.S., while U.S.-based agencies like rEvolution are creating soccer-specific divisions like rEv United to capitalize on this opportunity. Other notable movements in the soccer marketing space include GMR Marketing launching its own dedicated division for soccer called GMR FC and For Soccer Ventures acquiring Gilt Edge Soccer Marketing.