R&B singer Usher has been hand-picked by Jay-Z to perform at the 2024 Super Bowl half-time show. The opportunity came about after Jay-Z, from Roc Nation, recognized Usher’s artistry and showmanship, emphasizing his unique course in the industry and his ability to captivate audiences.
Usher himself has expressed his excitement about the show, calling it the “honor of a lifetime” and thanking everyone involved in making it happen. Despite the absence of direct payment for the performance, the exposure at the Super Bowl promises a significant boost in record sales and streaming figures for Usher. This means that his new album, COMING HOME, is likely to reach a much wider audience, resulting in a substantial financial gain.
Performers at the Super Bowl half-time show don’t receive a paycheck but are covered by travel expenses and production costs by the NFL. Although there is no direct payment for their performance, it guarantees a major increase in visibility and financial gain for artists involved. The 2020 performance by Jennifer Lopez and Shakira costed millions of dollars but despite its short duration it was an expensive undertaking.