PwC Ireland and Microsoft have announced a partnership to open a new generative artificial intelligence (GenAI) business center in Dublin. The center aims to drive the adoption of this new technology by providing businesses with access to cutting-edge tools and expertise.
The announcement coincided with a survey conducted by PwC, which revealed that AI and GenAI adoption in Ireland is slower than international standards. Only 7% of Irish business leaders have fully implemented AI in their organizations compared to 26% of US executives. Furthermore, 24% of Irish business leaders admitted they have no plans to use GenAI models in the year ahead, while 61% are either considering adopting AI or using it to a limited extent.
Enda McDonagh, managing partner of PwC Ireland, highlighted the significance of the new investment, stating that it will deliver a generational leap forward in the way they deliver work and aligns with their strategy to be at the forefront of technology-enabled change. The strategic collaboration with Microsoft aims to harness the power of generative AI in a secure and responsible way to build trust and drive sustained outcomes for clients.