Best Technology Strategies for the Channel in 2024

Partners Evolve Focus to Prioritize AI, Cloud and Security

Partners are focusing on three main technology areas in their practices: artificial intelligence, cloud computing, and security. While cloud computing and security continue to be important, there is a noticeable increase in the emphasis on artificial intelligence. This shift is reflected in the investment areas chosen by partners, showing the growing impact of AI on the technology channel.

The annual Channel Forecast survey conducted by Channelnomics evaluates the leading technology practices among partners. These practices are defined as concentration areas where partners have developed specialized sales and operational processes, moving beyond basic product reselling and order fulfillment. Artificial intelligence is becoming increasingly popular among partners, indicating its growing importance in the industry.

Partners are recognizing the importance of staying up-to-date with the latest advancements in artificial intelligence, cloud computing, and security. By focusing on these key technology areas, partners are able to enhance their expertise and provide valuable solutions to their clients. The integration of these technologies in partner practices is crucial for meeting the evolving needs of customers in today’s rapidly changing digital landscape.

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