In light of recent developments with X, the NFL has decided to continue advertising on the platform previously known as Twitter. Despite the controversy surrounding Elon Musk’s social media company, NFL Chief Media and Business Officer Brian Rolapp has expressed the importance of advertising on X, as it is a platform where fans frequently engage.
However, there are ethical concerns regarding X’s policy to welcome various viewpoints without filtration. Though freedom of speech is important, there are matters of hate speech that are harmful and deemed unacceptable. The decisions made by X in relation to moderating content bring about questions regarding the appropriateness of endorsing or financially supporting the platform through advertising.
For the NFL, the decision to support X by purchasing ads reflects their continued endorsement of the platform’s approach to hate speech and controversial content. The affirmative stance on advertising with X brings to light broader considerations of the league’s association with the platform. While some may view this move as controversial, it is clear that for now, at least, the NFL sees value in continuing its partnership with X.