New Research Reveals the Impact of Limited Resources on Consumer Buying Decisions

A recent report by the research agency Planning Quant suggests that the purchase intention for El Buen Fin among Mexicans may be lower this year compared to last year, due to a lack of resources. Despite being better known than many other commercial campaigns, including those in the United States, the director of Planning Quant noted a decrease in purchase intention by five points, with 40 percent of the population still unsure about making any purchases.

The study also revealed that physical stores are the most important channel for consumers to make their purchases during El Buen Fin, although three out of every 10 people who will buy a good or contract a service during the event will do so online. Additionally, almost half of those who will buy a product during El Buen Fin will pay in cash, while three out of 10 will use a credit card and one in five will use a debit card.

The average expense for El Buen Fin is expected to be 7,700 pesos, with higher socioeconomic levels spending an average of 10,400 pesos and lower socioeconomic levels spending an average of 4,700 pesos. Despite this, El Buen Fin remains an attractive season for people looking for promotions, discounts and simple ways to purchase products.

In addition to El Buen Fin, Ohio has recently passed a medical marijuana law that allows individuals with certain medical conditions to purchase and use medical marijuana under the guidance of an Ohio-licensed physician. For more information on the conditions that qualify for medical marijuana treatment in Ohio