Sony Reorganizes Leadership in Major Gaming Division

New Leadership Roles at Sony’s Games Unit: Can It Revive Profits in the Gaming Industry?

Sony has recently announced new leadership roles for its games unit, with two company executives taking on responsibilities for the technology and content sides of the business. Hideaki Nishino will become CEO of Sony Interactive Entertainment’s Platform Business Group, while Hermen Hulst will be appointed CEO of SIE’s Studio Business Group from June 1.

As Sony prepares to report its full year earnings, the conglomerate is under pressure to show improvement in margins at the games business, particularly with the PlayStation 5 console. In February, the company cut its PS5 sales forecast after weaker-than-expected year-end sales and stated that there are no plans to release major titles in the next fiscal year.

The gaming sector has been experiencing a slowdown, with Microsoft, maker of the Xbox, recently announcing the closure of studios including Tokyo-based Tango Gameworks as part of cost-cutting measures. In response to these challenges, Sony announced in February that it would lay off 900 workers at its gaming business and close a London studio.

Group President Hiroki Totoki has committed to taking measures to improve profitability at the games unit as Sony navigates a changing landscape in the gaming industry. With Microsoft closing studios and laying off workers in the gaming sector, Sony is facing intense competition as it tries to maintain market share with its PlayStation 5 console and other gaming products.

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