NBC Employs AI for Paris Olympics Coverage: A Pioneering Approach to Reporting on the Games.
As the 2024 Paris Olympics and the Paralympic Games approach, a media outlet has decided to take a unique approach by using artificial intelligence to provide daily summaries of the highly anticipated sporting event. NBC, an American network, has enlisted AI as a reporter for the games, utilizing the voice of renowned sports commentator Al Michaels, who has personally trained the technology with his own voice.
With Michaels’ expertise guiding the AI, custom recaps will be produced specifically for fans and streamed through NBC’s Peacock platform. A team of editors will closely monitor the content to ensure its accuracy and quality before it is shared with the audience.
The use of AI in reporting on sports events has sparked debates among industry professionals and experts about its regulation and ethical use. While some see the potential for innovation and improvement, others raise concerns about privacy and transparency. As the Paris Olympics draw closer, the role of AI in reporting on the games will surely be closely watched and evaluated.
