Midco Sports shifts focus to streaming, lays off TV personalities – InForum

Midco Sports Announces Layoffs, Shifting Focus to Digital Content Delivery

Midco Sports, the media entity that broadcasts University of North Dakota, South Dakota State, and University of South Dakota athletics, has recently announced several layoffs, including well-known TV personalities. Sources have revealed that on-air voices Brian Shawn, David Brown, Jody Norstedt, and others were informed of the layoffs on Tuesday, citing budget cuts as the reason for the moves.

In a statement from Paige Pearson Meyer, the vice president of corporate communications, Midco Sports plans to focus on enhancing streamed content on Midco Sports Plus and partnership content with universities on its linear channels Midco Sports and Midco Sports Two. As a result of this shift, the company announced that high school sports and some original programming will no longer be produced or broadcast on their linear channels.

The layoffs have led to difficult decisions for several notable personalities like Brian Shawn, Jody Norstedt, and David Brown. Shawn was known for his play-by-play duties for NDSU football before transitioning to UND football and basketball. Norstedt’s focus was high school athletics in North Dakota. Brown was the voice of Augustana hockey. Despite these changes, some employees like Jay Elsen and Taylor Budge were retained in respective locations to continue their roles.

Midco Sports also previously televised the quarterfinals and semifinals of the Summit League men’s and women’s basketball tournaments. While these recent layoffs have had an impact on the organization, Midco Sports remains committed to its partnerships with universities and plans on enhancing its content delivery through streaming services and continued collaboration with schools’ athletic departments.

The decision to let go of several employees is not an easy one for any company but it’s necessary at times due to financial constraints. In this case, Midco Sports has decided to focus more on digital content rather than traditional broadcasting which may lead to cost savings in the long run.

It’s important for companies like Midco Sports to continue building strong relationships with universities while also keeping up with changing trends in media consumption. By doing so they can ensure their success in a competitive marketplace.

Overall it’s unfortunate that some individuals lost their jobs but it’s important for them to look forward to new opportunities that may arise as a result of this shift in focus towards digital content delivery.

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