A Longmont loved ones — Jennifer Payne, left, Kendra Bennett and Edward Payne — will seem on “Shark Tank” this Friday to showcase their gourmet honey bars, Bon Bee Honey (formerly Honey Bunchies), which are produced by hand in town. (Cliff Grassmick/Employees Photographer)

The Honey Bunchie firm has been in Longmont for additional than a decade, but a tv look on Friday evening will place the small business and its gourmet honey bars in the national spotlight.

The bars, which have been lately rebranded to Bon Bee Honey from Honey Bunchies, will be featured on an episode of “Shark Tank,” a reality show in which entrepreneurs pitch concepts to investors, or “sharks.” Produced by hand in a industrial kitchen in Longmont, every single bar is a sweet, salty blend of honey, nuts and sunflower kernels. Almost half of every single bar is pure honey, which Chief Advertising and marketing Officer Kendra Bennett stated tends to make the solution exclusive.

“Standing out in the nutrition bar category is incredibly challenging,” she stated. “We really feel definitely fortunate that we have one thing that is entirely distinct.”

The thoughts behind the bars is Bennett’s father, Ed Payne, a mathematician, entrepreneur and Vietnam War veteran. As a fighter pilot in Vietnam, a single of his favourite types of power came from a snack produced by his wife, Jennifer Payne, that would eventually inspire the Bon Bee Honey bars. In 2010, Ed Payne launched the Honey Bunchie firm, initially operating by himself to make, wrap and market the bars.

“He had no encounter in the meals business, and he just figured it out,” Bennett stated. “He was creating one thing that would taste definitely very good since he wanted a definitely very good snack.”

In February of final year, Bennett decided to attain out to a “Shark Tank” casting producer on LinkedIn. To her surprise, the producer responded, which led to Bennett traveling to Los Angeles in September to represent the firm on the show. Bennett stated her sons helped her practice for her look by posing as the “sharks” and asking her inquiries.

The complete course of action, Bennett stated, has been “very surreal,” specially as a fan of the show herself. She stated the thought of going on “Shark Tank” was one thing she kept in her back pocket for years.

“We definitely didn’t want to bring in investors for most of our journey,” she stated. “We wanted to do this on our personal. We wanted this to be ours as extended as achievable.”

Bennett stated it felt very good to represent her hometown and fellow Longmont entrepreneurs on national tv.

“This is surely going to bring some focus to Longmont, which tends to make me super proud,” she stated.

Bennett remembers carrying a cooler up and down the streets of Longmont and Boulder, handing bars to pedestrians and “anybody who had a register.” Red Frog Coffee in Longmont became the initial retail outlet to sell the bars, in 2013 considering the fact that then, the firm has expanded to place the bars in retailers all through Colorado, which includes Entire Foods, King Soopers, Organic Grocers and Ozo Coffee Corporation.

“We just wanted persons to attempt them, and we knew when persons attempted them, they would appreciate them,” Bennett stated.

With Ed and Jennifer Payne as the co-owners, the Honey Bunchie firm is equal components lady-owned and veteran-owned. Bennett’s brother, Edward Payne, is also involved as chief operating officer and lives in Longmont as effectively.

Given that roughly four million viewers are anticipated to tune into Friday’s episode of “Shark Tank,” the loved ones is bracing for an improve in site targeted traffic and a spike in demand for the bars. The bars are also set for a nationwide launch with Kroger in June and can at present be identified in a handful of 7-Eleven retailers in Dallas.

“People are certainly receiving behind us,” Bennett stated. “To go outdoors Colorado and obtain (help) like this in a location exactly where it is not our hometown, it is thoughts-blowing.”

Jennifer Payne stated the current focus directed at the firm comes from her loved ones operating challenging and creating a very good solution. She stated her husband is excited about the achievement of his thought.

“He’s extremely, extremely pleased that one thing he has made is going exactly where it is going,” she stated.

Bennett’s look on “Shark Tank” will air at 7 p.m. Mountain Time on ABC.

By Editor

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