Latina Mothers Prefer Electronics as Mother’s Day Gifts, According to Study; Verizon Promotes Tech for Latin Consumers on Special Day

According to a study by Morning Consult, 40% of Latina mothers in the US prefer cell phones or smart watches as gifts for Mother’s Day, which is double the preference of the rest of Americans. Electronics are now more popular gift choices than jewelry or clothing among Latina mothers. However, flowers remain the most expected gift for Mother’s Day.

A report by Verizon found that three out of every four Latino adults communicate with their maternal figure at least once a week, with over half of Gen Z Latinos calling their mother figures every day. The Latin community has a closer relationship with their mother figures compared to the American population.

Verizon has launched promotions and offers targeting Latin consumers in the US for Mother’s Day, recognizing the importance of technology in connecting mothers with their loved ones. Latina mothers consider their phones important for parenting and staying in touch, using them to take photos, stay in touch with family, and make video calls.

Verizon has introduced discounts and offers for Latina mothers, focusing on new smartphone models like the iPhone 15 or Galaxy S24+. The survey revealed that Latina mothers are more likely to delay purchasing new smartphone models, making Mother’s Day a prime opportunity for Verizon to promote discounts to this demographic.

In addition to celebrating their own mothers, Hispanics in the US also tend to celebrate other maternal figures such as sisters, grandmothers or aunts on Mother’s Day more than Americans in general. The survey conducted by Verizon included national samples of Americans, Latinos and American Latina mothers and caregivers.

Verizon’s Vice President of Local and Segment Marketing Robyn Parks emphasized the importance of technology in connecting mothers with their loved ones and highlighted Verizon’s commitment to providing families with the technology and services they need. Overall, this study underscores the increasing reliance on technology for communication and connection among Latina mothers in the US