Report on the Restaurant Technology Landscape in 2024

How Technology is Shaping the Future of Restaurants: A Comprehensive Analysis

According to new research, customer attitudes towards restaurant technology vary greatly by demographic and service segment. The data shows that a good approach for operators is to match their tech investments to the customer base they serve. While 76% of operators believe that using technology gives them a competitive edge, many feel that their restaurants could do more to keep up on the tech front.

Customers’ favorite tech options are those that make it easier and faster to order and pay. 7 in 10 adults look for deals when ordering takeout or delivery or dining in a restaurant. A majority of full-service customers say they would be likely to place an order or pay the check using a tablet at the table. 7 in 10 limited-service customers say they would be likely to place an order using a smartphone app, while 8 in 10 delivery customers say they would order delivery using a smartphone app.

Operators have important opportunities to enhance the customer experience, amplify marketing, and operate more efficiently through technology. While the majority of operators consider the technology in their businesses to be mainstream rather than leading edge, choosing the right tech for their customers’ convenience while maintaining high-touch hospitality is the best approach to today’s business. By identifying which technologies customers in each segment would like to have, really want, and must have, operators can plan to invest in technology that meets their customers’ needs.

The Restaurant Technology Landscape Report 2024 is based on surveys of restaurant operators and consumers.

Leave a Reply

Fox Chapel Seeks Section Sweep in WPIAL Sports on March 27, 2024 After Rainout Previous post Section 1-5A and Section 2-2A Baseball and Softball Matchups Continue: Fox Chapel vs. Penn-Trafford, Franklin Regional vs. Penn Hills and North Hills vs. Penn Hills
Europol in The Hague reports disappearance of sensitive documents Next post Europol Sensitive Document Breach: What You Need to Know About the Missing Files