A Chipotle worker adds beans to the serving dishes in the course of morning prep at the Chipotle restaurant in Corona Del Mar, Calif.Photograph by Maggie Shannon for Fortune

Excellent morning.

The final couple of years have been difficult for restaurants. But Chipotle CEO Brian Niccol turned adversity into virtue, engineering a single of the wonderful organization turnarounds of our instances. In 2015, Chipotle became the punchline of jokes immediately after a heavily publicized E. coli outbreak. But given that Niccol took more than in 2018, the company’s revenues are up 77%, and the stock price tag is up virtually 400%. 1 of his pro moves: a second kitchen for takeout, to preserve the in-restaurant practical experience as takeout boomed.

Fortune’s Phil Wahba does a deep dive into Niccol’s good results, and appears at the challenges he now faces, in the new situation of Fortune magazine. You can study his story right here.

And given that it is Friday, some feedback. J.J. writes in response to yesterday’s post on layoffs:

“Your concentrate in today’s letter is on HOW you fire individuals, but truly I think the how is not almost as vital as the WHO. In my practical experience, layoffs can in fact have a optimistic impact on morale if you target the individuals who are not pulling their weight and/or are toxic cultural detractors.“

And this from S.M.:

“For the final 23yrs, Tech has been ‘potential led.’ The ultimate measure for whether or not you are definitely a ‘potential led’ tech firm is hiring. As a outcome, they hired like drunken sailors and they have been rewarded by the stock industry.

Now we have entered into the ‘performance led’ planet and in this planet no one cares about moon shots any longer. In truth, even sling shots are evaluated for some return.“

Extra news under. And here’s an exciting take on tech layoffs, from somebody who’s been in the game.

Alan Murray


Major NEWS

No ban? No issue.

In spite of facing a achievable U.S. ban and its CEO getting questioned by Congress, American firms such as Pepsi, Amazon, Apple, and DoorDash enhanced their ad spending on TikTok by 11% in March, producing TikTok an critical aspect of their marketing approach. Investment bank TD Cowen expects TikTok’s ad income to hit $36 billion by 2027, assuming it avoids acquiring banned. Fortune

Recession odds boost

Jamie Dimon stated in an interview with CNN that the banking crisis is producing a U.S. recession a lot more most likely, as lenders are tightening credit by minimizing lending and becoming a lot more conservative. This echoes his comments in the annual letter to shareholders, exactly where he acknowledged that the market’s expectations have changed due to the collapse of Silicon Valley Bank and the emergency sale of Credit Suisse to UBS. Dimon cautioned against overreacting by imposing a lot more guidelines on the sector, but acknowledged that the crisis will result in some tightening of monetary situations as banks and lenders grow to be a lot more conservative. Bloomberg

Gen Z’s workplace push

The Morning Consult’s 2023 State of Workers report indicates that fewer American workers are now functioning remotely, with 63% of employed adults presently performing most of their perform in individual, up from 60% in 2022. Although 27% of these surveyed mentioned they favor to perform remotely, only 23% presently do so. In the study, ~90% of Gen Z workers cite productivity as the purpose why they favor going into the workplace. Fortune


Exclusive: Canoo’s chief design and style officer Richard Kim leaves EV maker as it faces prospective delisting from Nasdaq by Jessica Mathews 

Google reportedly plans to add Bard A.I. to its search engine by Chris Morris 

Apple’s Tim Cook shares his very simple strain relief tip for operating a single of the largest firms in the world—and everyone can do it by Eleanor Pringle

It is time for Sundar Pichai to step up and be a lot more clear about Google’s A.I. search plans by David Meyer

Flexport founder Ryan Petersen reveals his secret for startup recruiting by Kylie Robison

This edition of CEO Day-to-day was edited by Jackson Fordyce. 

By Editor

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