Google has announced its latest campaign, “Black-Owned Friday,” in collaboration with the U.S. Black Chambers, Inc. The initiative aims to celebrate Black-owned businesses and encourage consumers to shop locally during the annual Black Friday program. In its fourth year, Google’s “Black-Owned Friday” program is designed to shine a light on these companies and direct some of the holiday spending towards them.
To support this initiative, Google has created a mini-site featuring products from Black-owned businesses that are also showcased in the shoppable video clip above. The site includes a dedicated search tool to help users find local businesses to support, as well as a collection of tips and insights to help Black-owned brands maximize their seasonal promotions.
Google explained that “Black-Owned Friday” is all about celebrating Black-owned businesses and encouraging everyone to search, shop and support them during the holiday push. By redirecting some traffic to these small and medium-sized enterprises (SMBs), Google aims to help expand their reach and sales potential during the busy retail season. To learn more about Google’s “Black-Owned Friday” program, visit their website today.