In recent news, Google has officially launched a new filter for its shopping search results that allows users to view products offered exclusively by small businesses. This feature comes in response to the growing demand from consumers to support local and small businesses.
Small businesses can now identify themselves as such in their Google Business Profile or Merchant Center account, making it easier for shoppers to discover and purchase from them. The small business filter is easily accessible on shopping-related queries, and tapping it will display products exclusively from small businesses.
The launch of this feature follows closely behind the introduction of the small business attribute, which allows businesses to label themselves as small or locally-owned. However, Google has now confirmed its official rollout, making it easier than ever for U.S. shoppers to find and support small businesses.
According to Google, 84% of people say supporting local and/or small businesses is important to them. With this new feature, they can do just that with ease, without having to sift through results from larger retailers.
For small businesses, adding the small business attribute to their profile can greatly increase visibility and attract more customers who are looking for locally-owned options. This could help set them apart from competitors and potentially lead to increased sales.