Sports tourism is a thriving industry, offering a wide range of experiences for both attendees and hosts. From local tournaments to large-scale events like the Super Bowl, cities of all sizes are investing heavily to attract sports fans and their wallets.
While major cities like New York and Los Angeles may dominate the headlines, smaller markets are also making their mark on the sports world. Four underdog cities are looking to break into the event bidding scene and provide attendees with a major league experience.
One such city is Salem, Virginia, which will host its 100th NCAA championship this year. Houston has recently seen a surge in tourism thanks to its successful bid for several events, while Greensboro, North Carolina lives up to its nickname as ‘Tournament Town.’ Louisville has also upgraded its venues in preparation for an increase in events.
State funds play a crucial role in attracting sports events and visitors to these cities. In South Carolina, a deal with the PGA Tour aims to put golfers on course for success and boost tourism in the state. Major events can be a driving force for tourism in any city, bringing in millions of dollars in revenue and creating jobs for locals.