RIA technologies platform Flourish has announced a new operating connection with a single of the most significant names in CRM options. 

Flourish, a fintech firm wholly owned by MassMutual that gives money and crypto management tools for advisors, is now integrated with Redtail Technologies.

The direct integration — which aims to assistance advisor access to clients’ held-away assets — now enables RIAs to prefill Flourish application details making use of information stored in Redtail. Officials stated tens of thousands of advisors rely on Redtail to handle client details and automate advertising and marketing.

Flourish has an current direct-custodial integration with Orion Advisor Options, which acquired Redtail in 2022. As a outcome of the deal, Redtail founder Brian McLaughlin was named president of Orion Advisor Tech as the enterprise announced a new strategic operating model that splits the organization into 3 organization lines.

According to Flourish, its platform supports far more than $two billion in assets below custody and is applied by far more than 550 wealth management firms with far more than $1.five trillion in assets below management.

Flourish President Ben Cruikshank stated current events in the banking sector prove that advisors will need to have protected and safe options to assistance customers with money.

“Our advisors have invited thousands of customers to Flourish Money in current months, typically prefilling client details to make client onboarding straightforward,” Cruikshank stated in a statement. “Advisors making use of each Flourish and Redtail will now be capable to leverage their current CRM information to streamline advisor operations and provide an enhanced client encounter, creating it much easier than ever for advisors to assistance customers with money.”

David Mehlhorn, vice president of organization improvement at Redtail, added that modern day advisors are “demanding integration and innovation in the pursuit of options that will save them time and provide a bespoke client encounter. 

“This integration will offer you our advisors just that, enabling for the frictionless transfer of information by assisting them seamlessly populate Flourish with Redtail information,” Mehlhorn stated.

Justin Burrow, chief operating officer and companion at Ryan Wealth Management in Spokane, Washington, is a Flourish and Redtail client who stated he is currently benefiting from the reside integration

“The integration is really effortless to use, and possessing our information simply accessible anytime essential is perfect for our firm,” Burrow stated. “It really is wonderful to see Flourish continuing to innovate by prioritizing integrations with the systems we use every single day.” 

Scroll down to get caught up on other current fintech news you may possibly have missed in our Wealthtech Weekly recap. And verify out the prior edition right here.

By Editor

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